Introducing TechNavio
Though Information overload affects the growth of all industry; it is highly relevant for the IT industry due to:
TechNavio: A comprehensive solution that reduces information overload and addresses end-to-end intelligence needs of IT industry Sales and Strategic planning teams.
What is TechNavio?
TechNavio is a powerful Market Intelligence Platform developed specifically for the IT industry and provides sales and marketing people with accurate source of market size, competitor, vendor and customer data globally, across all technologies and major industries. TechNavio was officially launched on 20th August 2007.
TechNavio Modules
TechNavio comprises of 4 modules –
Market Intelligence – This module is sub-divided into Global IT Map, Industry HotSpots and Value Chain Intelligence.
Global IT Map – Global IT Map gives insights on Market Size and Growth Data on IT spending, enabling clients with market entry decisions. Worldwide market size & growth data on over 100+ technology areas, over 50 countries/regions, and 16 major industry groups – in total about 15,000 data points.
Industry HotSpots – A highly refined repository of nearly 200 of the hottest opportunity areas for IT vendors, which cover 14 major industry groups. Each Hot-spot supported by evidence from the ground – deployments, vendor moves, analyst opinion – in all over 2000.
Value Chain Intelligence – A comprehensive tool for tracking and capturing IT value-chain developments. This tool has six distinct categories, including ‘Surveys/Forecasts’, ‘Opinions/Reviews’ and ‘Regulatory Actions’; ensure a well-rounded and structured view.
Customer Intelligence – This module provides Intelligence on the 1,000 of the largest IT spenders worldwide (covers top Forbes 1000 companies) and 100 US and European Government institutions. In addition to general company background, presents critical information on
Business operations
Key figures such as total revenues, net profits, assets and employees
IT spend levels
IT Spend priorities
IT infrastructure
Existing vendor relationships
Over 10,000 client-side contacts in IT decision-making positions. This tool also tracks IT deployments across 7,500+ clients.
Competitive Intelligence – This module is sub-divided into Vendor Directory and Vendor Intelligence.
Vendor Directory – Enables tracking of competitors, mapping their offerings and discovering potential partners. Covers 14,000+ IT vendors globally. Vendor’s offerings are mapped on a harmonized technology classification system. Rapidly growing database.
Vendor Intelligence – Enables multi-faceted, highly actionable intelligence on competitors. Captures information that is unique, which is not available in databases like Hoovers, OneSource etc. Six distinct type of competitor intelligence: Deployments; New Products; M&A; Partnerships; Strategic Developments; Awards/Recognitions. Rapidly growing database of 14,000+ vendors.
Custom Intelligence – This module is a seamless way to commission bespoke research that digs deeper into a specific issue of interest.
Advantage TechNavio – TechNavio gives its subscribers unique advantages like –
Reliable and Comprehensive Data
Anti – ‘information overload’
Cuts research time by 70-80%
Constantly updated and expanded
Simplicity and Accessibility
Excellent value for money
Who is behind TechNavio?
TechNavio is built based on years of experience of Infiniti-Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies in the technology space.
What Next?
TechNavio’s next release will include new feature requests from subscribers, including, ‘TechNavio Net’ – an expert group of IT executives & buyers, that can be tapped for surveys, opinion polls and first hand insights.
Official TechNavio Website.
